Commercials

For more than 20 years, grading commercials has been my everyday work – beautiful skin, beautiful car bodies, delicious burgers, delicious beer and, at the end, a perfect packshot. I love this versatility and the attention to detail. Sometimes it's a natural beauty grading, sometimes a bold look, along with precise masks and always a focus on accurate and consistent product colors.

Whether it's for cinema, vertical content, Alexa 35, iPhone, or full AI – advertising has many facets and many looks, and the last 10 percent are just as important as the first 90.